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However, Tretton says Nintendo always followed the beat of its own drum and could never be accused of trying to imitate anybody else. вЂњI think back in the day, when I was back at Sony and we were trying to establish this PlayStation brand, and Xbox came out and weвЂ™re trying to compete with such a formidable company in Microsoft, it very much was вЂwin at the expense of the competition, counter what theyвЂ™re doing, block what theyвЂ™re doing,вЂ™ but I think the businesses have grown so big now that it isnвЂ™t that way anymore.вЂќ But now, the two have grown to be so big that each is executing its own strategy personalized to its goals. He says that back in the day, when PlayStation and Xbox were just starting out, the competition was certainly there. Some talk about acquisitions happening between companies like Sony and Microsoft as competitive, as if one company is acquiring in response to anotherвЂ™s acquisition, but Tretton doesnвЂ™t see it that way. He recognizes the negative, or glass half empty, perspectives on acquisitions happening this year, but overall, theyвЂ™re good for the industry, he says.

Tretton says a multi-trillion dollar company like Microsoft purchasing a company like Activision Blizzard for nearly $70 billion is a testament to how big this industry is and how big Microsoft is betting on it. вЂњAnd the positives are that it brings attention to an industry thatвЂ™s already $200 billion and growing, and even though itвЂ™s more than double the size of the box office and the music industry combined, I still think you find a lot of people out there that donвЂ™t appreciate how big and sophisticated andвЂ¦mainstream entertainment gaming is.вЂќ

вЂњThereвЂ™s a way to look at virtually everything that happens as being glass half-full or glass half-empty and you can find ways to come up with negatives about these acquisitions, but I think the positives far outweigh the negatives,вЂќ Tretton says. вЂњWeвЂ™re certainly not going to join this company and walk away from the venture in any way, shape, or form, but we also want to make it crystal clear that weвЂ™re not looking to take it over either.вЂќ вЂњI think we want somebody whoвЂ™s got a long-term view,вЂќ Tretton tells Game Informer. ThatвЂ™s why PowerUP is looking for a developer or publisher thatвЂ™s already well-established and firing on all cylinders. While PowerUP is a SPAC, Tretton says the organization is not looking to eat up multiple companies, or even one company, and change entire dynamics. вЂњI think thatвЂ™s what really makes us unique toвЂ¦other forms of fundraising or growth.вЂќ вЂњBy going with us, we can help them raise money and we obviously bring the access to the public markets and we bring our relationships and expertise in growing businesses and raising money specifically in the video game space,вЂќ Tretton says.

#GAME MAKER STUDIO PRO CANNOT LOG IN HOW TO#

Citing how big the pond is of this $200 billion industry, Tretton says his bet is that video games are where PowerUp lands, but that really, any company with positive revenue, a competitive market position, and a good vision on how to grow a business down the road would work as a great option for PowerUp. Tretton says merging with utility companies, media companies, and other adjacents is a possibility, but due to his background, heвЂ™s really pushing for the merge to happen with a publisher or a developer. And then obviously, the shareholders would vote on the company that we elect to merge with, and assuming that all goes well, then that public entity is the combination of the two companies, and obviously, we would keep the name of whatever the company is that we merge with.вЂќ вЂњSo weвЂ™re giving them access to public markets, as opposed to trying to file an IPO, raise money, and go public on their own.

вЂњWe already are public so by merging with us, they would become public,вЂќ Tretton says.

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